Editor’s Note:
As the seasons change and a new year unfolds, Beijing’s people-to-people international exchanges is poised to enter a new phase. Looking back at 2024, under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, particularly Xi Jinping Thought on Diplomacy, Beijing’s people-to-people diplomatic endeavors remained closely aligned with the overarching goals of serving China’s overall diplomacy, strengthening people-to-people ties between China and foreign nations, and supporting Beijing’s development as the national capital in the new era. With an optimized work pattern that ensures higher efficiency, Beijing’s people-to-people international exchanges has made significant progress, yielding notable highlights.
In 2024, Beijing’s people-to-people international exchanges achieved significant outcomes through more proactive and effective measures in serving the overall diplomatic endeavors of the Party and the country.
In 2024, Beijing’s people-to-people international exchanges produced highlights by building stronger synergy for strengthening people-to-people bonds under the Belt and Road Initiative (BRI).
In 2024, Beijing’s people-to-people international exchanges contributed to the capital’s high-quality development, with steady progress and breakthroughs in foreign exchanges across key areas.
Now, let’s take a moment to reflect on the highlights of Beijing’s people-to-people international exchanges in 2024.
Supporting the Capital’s Development in the New Era (Part III)
In 2024, Beijing’s people-to-people diplomacy focused on supporting the capital’s development in the new era. Efforts were directed at mobilizing resources and expanding channels to establish platforms for international and economic exchanges. The pooling of high-quality resources and the development of industrial hubs helped foster a favorable environment and conditions for the city’s high-standard opening up.
Enhancing Innovative Promotion of Beijing’s Image
Efforts are being made to enhance promotion in a subtle and empathetic manner, showcasing Beijing to the world as a confident, inclusive and open capital of a great nation.
The Beijing Municipal Bureau of Culture and Tourism has leveraged the overseas social media platform “Visit Beijing” to showcase the city’s high-quality development achievements and the fulfilling lives of its residents. Currently, the platform has over 4.47 million followers, with more than 3,400 annual posts, 297 million exposures, and over 97 million video views. In the monthly ranking of international communication index among provincial-level cultural and tourism agencies, Beijing has secured the top position twice in the following three categories: Comprehensive International Communication Index, Facebook Communication Index, and TikTok Communication Index.
2024 Silk Road Rediscovery Tour of Beijing: Explore a Modernized City of Opportunities
The 2024 Silk Road Rediscovery Tour of Beijing, organized by the Information Office of Beijing Municipal People’s Government, brought together 14 foreign influencers from 12 countries, including Brazil and Albania. They experienced firsthand Beijing’s progress in promoting high-quality development and shared the latest, most beautiful, and best aspects of the city. Over 1,000 posts, including graphics, text, and videos, were released during the event, with a total of around 206 million views.
Celebrating International Day of Families Together - Beijing 2024
Beijing Women’s Federation launched the event “Celebrating International Day of Families Together - Beijing 2024” under the theme of “Science Carnival for Families”. The event drew nearly 300 participants citywide, including Chinese families and foreign ones from about 10 countries including Cuba, Algeria, Indonesia, and Iran. As a celebration of the International Day of Families, this gathering has strengthened the friendship between the people of Beijing and those from around the world.
“Cultures of China: Water Cube Cup” Chinese Songs Contest 2024
The “Cultures of China: Water Cube Cup” Chinese Songs Contest 2024, hosted by the United Front Work Department of the CPC Beijing Municipal Committee, saw record-high participation, thanks to extensive promotion on international platforms such as YouTube and TikTok. The event reached 105 countries across five continents, accumulating over 15 million views. This not only enhanced participants’ appreciation of Chinese culture but also boosted Beijing’s global influence.
