Media center: high-tech, warm and efficient

At the media center, journalists have the opportunity to take virtual photos with Beijing's iconic tourist attractions as the background. This service has been introduced for the first time, allowing journalists from around the world to experience the charm of the capital city. In the technology and culture interaction area, journalists can enjoy 8K UHD immersive interaction, 360° VR shooting, and AI painting/animation. These offerings highlight Beijing's achievements in enhancing its role as the “four centers” and developing the “three cultural belts”.

Journalists communicate in the media center

The 8K UHD immersive interaction area features an 18-meter-wide, semi-circular, and tri-fold 8K UHD screen with a small pixel pitch and high resolution. Through 3D modeling and simulation, iconic landmarks such as Beijing’s central axis, Beijing Municipal Administrative Center (BMC), Olympic venues, and Zhongguancun Science Park are displayed. The combination of high-quality audio-visual content, 8K UHD immersive experience, and tangible interaction equipment allows journalists to deeply engage with the achievements of Beijing as a national political center, cultural center, center for international exchanges, and center for sci-tech innovation.

8K UHD immersive interaction area

In the 360° VR shooting experience area, journalists can interact with the lens against the surrounding green screen. HD images captured on-site will seamlessly blend in real-time with scenes of the Randeng Pagoda, Mutianyu Great Wall, and Summer Palace. This allows journalists to appreciate the charm of the Grand Canal Cultural Belt, the Great Wall Cultural Belt, and the Western Hill-Yongding River Cultural Belt.

360° VR shooting experience area

In the hi-tech AI creation experience area, journalists can freely draw on a touchscreen to generate a beautiful Chinese landscape painting with the help of AIGC technology. In addition, they can have their photos taken before the video capture technology brings to life a virtual character based on life-size reconstruction. An animated short film is then created, featuring the virtual character visiting landmarks in Beijing, such as the Hall of Prayer for Good Harvests, Sanlitun, Yangmeizhu Xiejie, and Shougang Park, a pacesetter for industrial innovation. This impressive showcase highlights the achievements of China's AI industry and Beijing’s development as a center for sci-tech innovation. Upon completion of the creation, journalists can scan a QR code to obtain the electronic copies of their paintings and short films as keepsakes.