Recently, Yin Yong, Mayor of Beijing, met with Adidas CEO Bjørn Gulden.

Yin stated that Beijing is committed to promoting high-quality development and comprehensively deepening reform and opening up. The city has become a hub for tech companies, showcasing strong innovation dynamics and greater appeal to foreign investors. As the world’s first and only “dual Olympic city”, Beijing is proactively tapping into its Olympic legacy, clusters of venues, and experience in hosting major games to deliver more sports events of higher quality. This aims to drive the growth of the sports-related industries and establish Beijing as a dual Olympic city renowned for international sports events. Adidas is welcome to further expand investment and business operations in Beijing with its strengths, and deepen cooperation in areas such as event organization and youth sports training. Beijing will remain steadfast in pursuing higher-level opening-up and providing better services for companies developing in the city.

Gulden highly praised the achievements and influence of Beijing as a “dual Olympic city”, noting that China is a crucial market in Adidas’ global strategy. He expressed readiness to strengthen cooperation with Beijing in terms of sports technology innovation, sports consumption market, and youth sports development, thereby contributing to the growth of Beijing’s sports industry.

Zeng Jin, Secretary-General of the People’s Government of Beijing Municipality, attended the meeting.

(Written by Yang Qi)