On the evening of October 7, the main event of 2021 Beijing Design Week (BJDW), which lasted for 15 days, came to an end. Beijing-Tianjin-Hebei has 3 main venues, 30 sub-venues and 32 design sites (with a total area of 2.67 million square meters of venues used for activities), and a total of 716 exhibitions, forums, workshops, fairs, and consumer experience events were held. The total number of visitors was 79.72 million, of which 3.12 million were offline. The total number of clicks on relevant information of BJDW exceeded 100 million times and the total reading volume of related topics of the event on Weibo was nearly 100 million.

This year, for the first time, Design Week was themed by “Brand Power”. Through forums, exhibitions and other activities, it outlined the development path, sorted out the innovation models, and discussed the innovation direction of Chinese brands. This will also be the long-term focus of Design Week. A number of activities were organized around six key topics: paying homage to the centenary of the Communist Party of China, construction of consumption center cities, carbon neutralization, urban renewal, Zhangjiawan Design Town, and international cooperation. Among them, “Concept, Practice and Innovation – National Image Art Design Achievement Invitation Exhibition” received more than 5,000 visitors every day during the National Day holiday, and some schools designated it as a must-see exhibition during the holiday. The Design Week Organizing Committee and Helsinki, the host city, also jointly launched the “Carbon Neutral 2060 Design Proposal” and the “Carbon Neutral Design Guidelines” to urge designers to learn the concept and method of sustainable design and contribute to the global response to climate change as the connector of nature and society, the communicator of industry and consumption, and the creator of culture and spirit. This is the world’s first self-regulatory code for designers to consciously reduce carbon footprint from the design level.

With the Fashion Week, Design Expo and other early activities launched during the Mid-Autumn Festival, as well as the design and consumption guidance of major business districts during the National Day holiday, BJDW has made a lot of efforts in stimulating consumption. Among them, the consumer experience event “Design Consumption New Scene 100”, which was launched by the Design Week together with Time Out and Voyage magazine from September 15 to October 15, selected and launched a total of 100 new urban design and consumption spaces in four categories (residential, catering, fashion, culture and art, and commercial comprehensive) in Beijing, attracting 36,000 brand products. According to incomplete statistics, as of October 8th, the event has increased the consumption value by 700 million yuan, and it is expected that by the end of the event on October 15, consumption will increase by over 1 billion yuan.

(Reporter: Li Yang)