According to the media briefing on building Beijing into a global center for consumption on November 18, Pinggu District has formulated an implementation plan focusing on enhancing the influence of its world-class leisure valley, attracting high-end consumer brands, expanding capacity as a local logistics hub, and improving the consumption environment. It strives to launch two to three flagship exhibitions with global influence, create three to five brand events theming on agricultural activities, festivals, and competitions, increase the proportion of tourism and leisure consumption to 30% in local consumption, and establish about 30 branded first stores in Beijing’s suburbs or Pinggu District by 2025. Pinggu will also work towards the goals of further enhancing its role as a comprehensive logistics hub serving Beijing and the Beijing-Tianjin-Hebei region, and significantly improving consumption convenience and satisfaction by 2025.
To achieve the above goals, Pinggu District plans to launch “Ten Campaigns”: 1) to build a world-class leisure valley; 2) to expand the supply of high-end products and services; 3) to optimize the layout for consumption resources; 4) to leverage the leading role of digital consumption; 5) to innovate and strengthen the chain of agricultural production and consumption; 6) to upgrade the consumption of cultural tourism; 7) to improve the quality of sports consumption; 8) to release the consumption potential of education and medical services; 9) to optimize modern circulation system; and 10) to improve the quality of consumption environment.
In building the world-class leisure valley landmark, Pinggu District will follow the general principle of “hosting the World Leisure Congress well to invigorate the city”. It will focus on the sustainable use of the Congress’s resources, take the settlement of Asia-Pacific Center of World Leisure Organization in Pinggu as a chance, and ensure the success of China (Beijing) Leisure Conference. The Jinhaihu Town will be built into a popular destination for conferences and exhibitions, shopping and consumption, and leisure and tourism. Following through with the development layout of “One Lake, Two Rivers, One Belt, Multiple Valleys and Spots”, Pinggu will promote the construction of economic zones along the Juhe River and the Ruhe River, and develop a group of high-quality rural leisure complexes, pastoral complexes and boutique homestay clusters. It will build a number of internet-famous spots such as the 10,000-mu sea of peach blossoms, 1,000-mu rapeseed flower field, and a cycling tour along the river. It will strengthen the supply of leisure products, innovate various kinds of leisure works, constantly promote its fresh peach brand, so as to build Pinggu into a smoke-free leisure resort and an ideal place for citizens to enjoy quality life.
In innovating and strengthening the chain of agricultural production and consumption, Pinggu District will consolidate and expand the gains of developing the national agricultural science and technology park and the national modern agriculture (livestock, poultry and seed industry) industrial park. Supported by five 1,000-mu agricultural parks focusing on organic vegetables, forest-dependent economy and other agricultural products, Pinggu will continue to develop its featured brands such as the Cherry Valley Ducks and the Beijing You Chicken, and make every effort to nurture a strong seed industry in the district.
In improving the modern logistics system, Pinggu District will accelerate building “One Station and Three Parks” in the Mafang logistics base and the Sanping logistics station and comprehensive area so as to improve its railway transportation capacity to 27 million tons by 2025.
(Reporter: Ma Jing)
